The best tickets aren’t just scraps of paper that sit on your dresser for a few days and then clog your dryer’s lint filter when you leave the stub in your favorite jeans. The best tickets sell your event, your organization, and your mission. The best tickets produce the arousal of anticipation before the fact, and the glow of nostalgia afterwards.
Beautiful, high-resolution tickets occupy a place of honour on your patron’s refrigerator, held at eye-level with a funky magnet, a constant reminder of your upcoming event. They elicit questions from casual viewers and function as stealth advertising to new markets: anyone who walks through the kitchen. They keep people thinking and talking about your event long before the doors open.
Later, after the house lights come up and the confetti’s been swept away, the best tickets begin their second life as souvenirs of a night to remember. Tucked into the frames of full-length mirrors or preserved in the pages of scrapbooks, they keep people thinking and talking about your event for years to come.